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My Army Of Translators!

The internet is a truly international community and the web reaches into almost every corner of the planet.

When I last checked, I had subscribers to my "Marketing Update" newsletter from over 60 countries.

And guess what? English isn't the first language of many of my subscribers!

But native English speakers are notoriously lazy. We expect other people to speak English. And, of course, many people do have English as their second language. And their command of it puts us native English speakers to shame when it comes to speaking other languages.

So wouldn't it be great if we native English speakers could translate our websites into other languages. Yes, every single page of the site.

I've done this on two of my main sites: Marketing Magic and City of York. Every single page is translated into no less than eight other languages. What is more, when you follow links from these translated pages, the pages that they are linked to are also translated into that language.

So, do I have an army of translators working for me? Of course not!

I just put a few lines of code into the home page for any site I want to translate.

The code is this:

<script language="JavaScript1.2" src="http://www.altavista.com/static/scripts/translate_engl.js">
</script>

And it produces this:

Now I'll put a link to another website down here:

http://www.newbiesschool.com

So, if you hit one of the language flags above, you'll see this page translated. And if you follow the link to my Newbies School of Internet Marketing above, you'll see that page translated. Even better, if you hit the "Enrol" order button, it takes you to the ClickBank payment page with that page translated.

When people follow a translated page, it will translate all the pages from which there are links. So the whole of your website - no matter how many pages there are - will be translated.

Magic, eh? Mind you, this is "machine translation", so native speakers of any of the above languages might find some of the translation amusing or puzzling.

But at least it shows that you are trying to accommodate your non-native English speaking visitors.

I hope you've found this useful

These "Webmasters Tricks" are presented without any guarantee that they will work on your website, on your computer or in your browser! As with any technology, you must test everything very carefully!

Ian Traynor is a professional webmaster and internet marketer. He owns the Webmasters CheatKit range of products, and produces the weekly "Marketing Update" newsletter. You can