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My Army Of Translators!
The internet is a truly international
community and the web reaches into almost every corner
of the planet.
When I last checked, I had subscribers
to my "Marketing Update" newsletter from
over 60 countries.
And guess what? English isn't the
first language of many of my subscribers!
But native English speakers are
notoriously lazy. We expect other people to
speak English. And, of course, many people do have
English as their second language. And their command
of it puts us native English speakers to shame when
it comes to speaking other languages.
So wouldn't it be great if we native
English speakers could translate our websites into
other languages. Yes, every single page of the site.
I've done this on two of my main
sites: Marketing
Magic and City
of York. Every single page is translated
into no less than eight other languages. What
is more, when you follow links from these translated
pages, the pages that they are linked to are also translated
into that language.
So, do I have an army of translators
working for me? Of course not!
I just put a few lines of code
into the home page for any site I want to translate.
The code is this:
<script
language="JavaScript1.2" src="http://www.altavista.com/static/scripts/translate_engl.js">
</script>
And it produces this:
Now I'll put a link to another
website down here:
http://www.newbiesschool.com
So, if you hit one of the language
flags above, you'll see this page translated.
And if you follow the link to my Newbies School of
Internet Marketing above, you'll see that page
translated. Even better, if you hit the "Enrol" order
button, it takes you to the ClickBank payment page
with that page translated.
When people follow a translated
page, it will translate all the pages from
which there are links. So the whole of your website
- no matter how many pages there are - will be translated.
Magic, eh? Mind you, this is "machine
translation", so native speakers of any of the
above languages might find some of the translation
amusing or puzzling.
But at least it shows that you
are trying to accommodate your non-native English speaking
visitors.
I hope you've found this useful
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